Branding & Design

A brand is what gets remembered.And cited.

We build your brand as one system: the line that explains you, the logo, colours and type, the guidelines and the templates. You approve every step.

What Axenor Consulting does for your brand

We find the one line that explains you.

We design the logo, colours and type as one system.

So every card, page and proposal looks like you.

Identity

1 system

One look and one voice, the same from favicon to final proposal.

Guidelines

1 document

Rules, files and examples in one place, so your team and your suppliers do not have to ask you.

After handover

0 drift

The design goal: templates carry the rules, so the brand holds without policing.

How it works. You approve every step.

You tell us who you are and approve the direction. We design the system and hand over everything your team needs.

  1. Step 1: Tell us who you are

    A short brief on what you sell, who buys it and how you sound, ending in the one line that explains you, agreed before anything is designed.

  2. Step 2: Approve the direction

    The direction comes to you as a board. Send it back with a note, or approve it. Nothing else is designed until you say yes.

  3. Step 3: We build the system

    Logo, colours, type and templates, with the mark tested from favicon to shopfront before you sign off.

  4. Step 4: We hand over everything

    Guidelines, vector files and the templates themselves, so your team and your suppliers stay on brand without asking you.

What the system covers, so nothing ships off-brand

  • Logo
  • Colour palette
  • Typography
  • Favicon
  • Business cards
  • Letterhead
  • Brochures
  • Proposals
  • Deck templates
  • Banners
  • Signage
  • Packaging
  • Dielines
  • Voice and messaging
  • Brand guidelines
  • Rebrand rollout

Inside Branding & Design.

Seven pieces of the engagement, one card at a time.

01 / 07

Brand Identity

Logo, colours, typography and the rules that keep them consistent wherever you show up. Built as one system, so the next template does not start from scratch.

One system

02 / 07

Logo Design

A mark built to survive every size, tested from favicon to shopfront before you sign off. Vector files included, so it never pixelates or breaks.

Every size

03 / 07

Messaging & Voice

What you say and how you say it, written down so anyone on your team can repeat it. Includes the one line that explains you, agreed before any design starts.

One line

04 / 07

Brand Guidelines

One document your team and suppliers can follow without asking you. Rules, files and examples in one place, so the brand stays tight when you are not in the room.

Self-serve

05 / 07

Print & Business Materials

Cards, letterheads, brochures and proposals that match the screen version exactly. Built from the same system, so nothing you hand over looks off-brand.

Print-ready

06 / 07

Packaging Design

Packaging designed to sell on a shelf and photograph well online. Dielines and print specs included, so your printer gets it right first time.

Shelf-ready

07 / 07

Rebrands

A staged move that keeps the equity you have built and loses the dated look. Old and new run in parallel until every touchpoint has switched.

Equity kept

One mark, every surface.

This is ORO Corporate Services, the identity we delivered in August. One woven rosette, one wordmark, three colours, and a sheet that says which file goes where. Keep scrolling and it walks across the surfaces it has to live on.

Corporate services, Nicosia

Business cardHorizontal lockup, white type
LetterheadStacked lockup, dark type
ORO Corporate Services
Favicon and app iconEmblem only

ORO Corporate Services

Corporate services, Nicosia

Social profileHorizontal lockup, white type

--

ORO Corporate Services

Corporate services, Nicosia

Email signatureHorizontal lockup, dark type
Reception signVector masters, AI and EPS

Every surface above pulls from the same six approved SVGs. The emblem is 17 drawn paths; the full lockup is 37.

The whole system, on one sheet.

The reel we cut for ORO, and the specification behind it: three colours with their hex codes, the wordmark, how small the mark holds, and the four rules that travel with the files.

The ORO Corporate Services identity: woven rosette emblem, wordmark and palette
ORO Corporate

Delivered August 2026: the emblem, the horizontal and stacked lockups, the palette, and the rule for which file goes where.

Palette

Read straight out of the approved vector. Click a chip to copy the hex.

Wordmark

The ORO Corporate Services horizontal lockup

Set in Noken Semibold and outlined in the vector, so no font licence travels with the files and nothing reflows on a machine that does not have it installed.

How small it holds

The ORO emblem at 180 pixels180 px
The ORO emblem at 48 pixels48 px
The ORO emblem at 32 pixels32 px
The ORO emblem at 16 pixels16 px

Same file at every size. Below roughly 32 px the rosette's fine strands start to merge, and 16 px is browser-tab size, so a reduced-strand emblem goes on the list before launch. That is the kind of thing a guidelines document exists to catch.

Rules that travel with the files

  • SVG for anything on screen. It is the same 17 paths at every size.
  • PNG where transparency is needed and SVG is not supported.
  • JPG on a coloured background. It carries a white box with it.
  • Auto-tracing a raster logo. Traced, the old ORO mark came back as 261 to 824 paths against 17 drawn.

And the same sheet for us.

The Axenor lynxThe Axenor A monogram

Electric Violet #6633FF with Soft Violet #9966FF

Space Grotesk

Inter

Headings and display numbers in Space Grotesk, body in Inter, because Inter carries Greek and Space Grotesk does not.

Want your identity specified this tightly?

Connects with your tools.

The files land where your team already works. Editable masters for the designers, web-ready exports for the build, and locked templates for everyone who just needs a deck by Friday.

  • FigmaDesign and handoff
  • Adobe IllustratorVector masters
  • Adobe PhotoshopImage work
  • Adobe InDesignPrint layout
  • CanvaTeam templates
  • Google FontsWeb typefaces
  • NotionLiving guidelines
  • DropboxAsset delivery
  • Google DriveShared masters
  • SlackReview and sign-off
  • WordPressSite theming
  • WebflowSite theming
  • LinkedInCompany profile
  • InstagramSocial templates
  • PinterestMoodboards
  • ThreadsSocial posts

Ask in one line. We do the rest.

Say what you need the way you would say it to a colleague. The team turns it into the system, and you approve the direction before anything is rolled out.

  • Example request

    “Make our logo work as a tiny app icon.”

    What comes back:

    • Mark simplified for small sizes
    • Tested from favicon to shopfront
    • Favicon and app icon files exported
    Ready for your yes

  • Example request

    “Give our team templates they cannot break.”

    What comes back:

    • Proposal and deck templates built
    • Logo, colours and fonts locked
    • A page on what can change
    Handed over

  • Example request

    “Refresh our look without losing who we are.”

    What comes back:

    • What customers recognise, kept
    • Dated elements redrawn
    • Old and new run side by side
    Staged switch

One system. Every surface.

AI logo makers hand you a mark and stop there. Doing it yourself costs weekends. Axenor Consulting builds the whole system, and you approve it.

What mattersAxenor ConsultingAI logo makersDoing it yourself
The one line that explains youYes: Agreed before designAxenor ConsultingNo: Not coveredAI logo makersPartly: If you can say itDoing it yourself
A logo that works at every sizeYes: Tested favicon to shopfrontAxenor ConsultingPartly: Generated, not testedAI logo makersPartly: Depends on the fileDoing it yourself
Colours and type as one systemYes: Chosen together, with rulesAxenor ConsultingPartly: A palette, no rulesAI logo makersNo: Picked one at a timeDoing it yourself
Guidelines your team can followYes: One documentAxenor ConsultingNo: Not includedAI logo makersNo: Kept in your headDoing it yourself
Templates for cards, proposals and decksYes: Built from the systemAxenor ConsultingPartly: Generic templatesAI logo makersPartly: Rebuilt each timeDoing it yourself
Editable master filesYes: Handed overAxenor ConsultingPartly: Varies by planAI logo makersPartly: If you made themDoing it yourself
Consistent after handoverYes: Templates carry the rulesAxenor ConsultingNo: Nothing to check againstAI logo makersPartly: If you police itDoing it yourself
Lowest upfront costPartly: A project feeAxenor ConsultingYes: A small one-off feeAI logo makersYes: Only your timeDoing it yourself

Questions, answered.

Straight answers, before you book the brand check.

What does Axenor Consulting do for branding?

We build your brand as one system: the one line that explains you, the logo, colours and type, the voice, the guidelines, and the templates and print materials made from them.

Do you only design logos?

No. A logo on its own does not keep a brand consistent. We design the system around it, so every card, proposal, page and post follows the same rules.

How does the brand check work?

We look at where your identity drifts today, across your site, social profiles, documents and print, and show every finding side by side: what you shipped, and the rule it breaks.

Do I approve the direction before everything is designed?

Yes. The direction comes to you as a board first. Send it back with notes or approve it, and nothing is rolled out without your yes.

Can you refresh our brand without starting over?

Yes. A rebrand is staged: we keep what customers recognise, redraw what has dated, and run old and new side by side until every touchpoint has switched.

What files do we get at the end?

Vector masters of the logo, web-ready exports, the colour and type specifications, the guidelines document and the templates themselves, not a deck describing them.

Will the logo work as a favicon and on a sign?

Yes. The mark is tested from favicon size to shopfront before you sign off, so it never pixelates or breaks.

Do you design print materials and packaging?

Yes. Cards, letterheads, brochures and proposals match the screen version exactly, and packaging comes with dielines and print specs so your printer gets it right first time.

Can you also build the website and run the social media?

Yes, as separate services run by the same team, so the brand, the site and the posts all come from one system. See how we build websites.

Still deciding? The brand check shows where your identity drifts today, every finding side by side.

Forgettable is a choice.

Get a brand consistency check: where your identity drifts and what it costs you.

1 system

The check ends in one specification: the marks, colours and type you keep, and the ones you retire.

1 document

You get the guidelines file and the templates themselves, not a deck describing them.

0 drift

Every drift we find comes back side by side: the thing you shipped, and the rule it breaks.

Every finding shown side by side.

More from the same team.

Every service is run by the Axenor Consulting team, so what we build and what we grow works from one plan.