Google & Meta Ads

Stop paying for impressions.Start paying for enquiries.

We run your Google and Meta ads end to end: tracking first, creative tested in variations, and every report built around what an enquiry costs.

What Axenor Consulting does with your Google and Meta ads

We find the buyers already searching for you.

We build the ads and test them every week.

So you pay for enquiries, not impressions.

Spend without tracking

0

Nothing launches until conversions are measured properly.

Platforms

2

Google and Meta, run as one plan instead of two silos.

Reporting

1 number

Cost per enquiry. Everything else on the report supports it.

How it works. Four steps, one number.

You set the goal. We wire the tracking, launch, test and optimise every week, and report what each enquiry costs.

  1. Step 1: Tell us the goal

    What an enquiry is worth to your business and what you can spend. The audit shows where the budget leaks today.

  2. Step 2: We wire the tracking

    Analytics, tag manager, both ad accounts, calls and messages. Nothing spends until every enquiry can be counted.

  3. Step 3: We launch in variations

    Google Search and Meta run as one plan, with hooks, creative and calls to action in variations so the account picks the winner.

  4. Step 4: We optimise every week

    Budget moves to what converts, wasted searches are blocked, and the report follows the same week, built around cost per enquiry.

Before a euro is spent

Every ad is checked before it runs.

Six checks on every campaign, so the budget only goes to ads that can actually bring enquiries.

  • A hook in the first lineThe reason to stop scrolling comes first, not last.
  • One clear offerOne promise per ad, never a list of services.
  • The page matches the adThe landing page repeats the promise that earned the click.
  • Tracking testedA test enquiry is recorded before a euro is spent.
  • Customers excludedNo budget spent on people who already buy from you.
  • Wasted searches blockedIrrelevant search terms are excluded from day one.

Angles we test, so the ads never go stale

  • Problem and solution
  • Us vs them
  • Stat callout
  • Before and after
  • FAQ card
  • Offer
  • Founder message
  • Numbered list
  • Behind the scenes
  • Seasonal
  • Review card
  • Local proof
  • Comparison
  • Question hook

Inside Google & Meta Ads.

Six pieces of the engagement, one card at a time.

01 / 06

Google Search Ads

You appear at the exact moment someone searches for what you sell. Negative keywords and weekly bid work push budget to searches that enquire, not searches that browse.

High intent

02 / 06

Meta Ads

Facebook and Instagram put you in front of buyers before they think to search. Audiences are built from your best enquiries, so targeting runs on data, not guesswork.

Demand first

03 / 06

Remarketing

Most visitors leave without enquiring, so remarketing keeps you in front of them with a reason to come back. Frequency caps keep it useful rather than irritating.

Second chance

04 / 06

Ad Creative & Copy

Hooks, visuals and copy are produced in variations, so the account decides what works, not a meeting. Winners take more budget; losers are switched off.

Test-led

05 / 06

Landing Page Alignment

Your campaigns land on pages built for the ad, not on your homepage. When the page repeats the promise that earned the click, fewer paid visitors bounce.

Message match

06 / 06

Tracking & Reporting

Conversions are wired before any spend goes live, so every euro is attributable. Reporting is built around cost per enquiry, and everything else supports that number.

One number

Every euro, accounted for.

Move the budget and follow it from spend to booked calls. The loop underneath is remarketing: the visitors who did not enquire come back around.

EUR

Cost per enquiry

EUR

Drag the budget and it barely moves. More spend buys more enquiries, not cheaper ones.

Budget

EUR

You set this

Impressions

EUR 45 per 1,000

Clicks

3 in 100 click

Enquiries

5 in 100 enquire

Booked calls

40 in 100 book

Remarketing: the clicks that did not enquire go back around with a reason to return, on a frequency cap so it stays useful rather than irritating.

Figures are illustrative; your numbers get measured, not assumed. The ratios above are round illustration values chosen to show the arithmetic, not benchmarks and not results.

Watch a campaign get built.

Pick a business and the preview assembles the search ad, the Meta ad, the landing page check and the tracking behind them.

Example copy

Sponsored

Example Accountantsexample-accountants.com/bookkeeping

Monthly bookkeeping for Cyprus SMEs - Fixed fee, VAT filed on time

Books closed by the 10th, VAT returns filed, one accountant who answers the phone. Ask for a fixed monthly quote.

  • Fixed-fee packages
  • VAT registration
  • Payroll
  • Get a quote
  • The headline answers the search in the searcher's words.
  • The description handles the objection that stops the click.
  • Sitelinks give the next-best step to anyone not ready to enquire.

Written for invented businesses to show the shape of the work. No client names, no results claimed.

Want your account checked against this shape?

Connects with your tools.

No rip-and-replace. The ad platforms, the analytics and the tools that catch the enquiry get wired into one account, so the reporting adds up to a single number.

  • Google AdsSearch campaigns and remarketing
  • Meta Ads ManagerCampaigns, audiences and budgets
  • FacebookFeed, Reels and Marketplace placements
  • InstagramFeed, Stories and Reels placements
  • Google Analytics 4Sessions, key events and paths
  • Google Tag ManagerTags and triggers in one container
  • Looker StudioThe weekly report you actually read
  • HubSpotWhere the enquiry becomes a deal
  • StripeRevenue tied back to the campaign
  • CalendlyBooked calls counted as conversions
  • WhatsAppChat enquiries tracked like form fills
  • ShopifyOrder values reported back to the campaign
  • MailchimpAudiences and the follow-up after the click
  • WordPressLanding pages and tracking on the site you have
  • FigmaAd creative and landing layouts
  • SlackWhere the alerts land

Ask in one line. We do the rest.

Say what you need the way you would say it to a colleague. Behind each request is the work the team does on your ad accounts.

  • Example request

    “Get us booked calls from Google, not just clicks.”

    What comes back:

    • Call and form tracking wired first
    • Campaign set to optimise for booked calls
    • Reports built on cost per enquiry
    Wired before any spend

  • Example request

    “Stop paying for searches that never become clients.”

    What comes back:

    • Search terms reviewed every week
    • Wasted searches blocked
    • Budget moved to what converts
    Every week

  • Example request

    “Test a new offer on Instagram before we spend properly.”

    What comes back:

    • Ad variations built around the offer
    • Test budget agreed with you
    • The winner reported by cost per enquiry
    Winner reported

One team. Both platforms.

Boosting posts spends money without a plan. AI ad tools make creatives, not campaigns. Axenor Consulting runs the whole account and reports what each enquiry costs.

What mattersAxenor ConsultingAI ad toolsBoosting posts yourself
Tracking wired before any spendYes: Always firstAxenor ConsultingNo: Not includedAI ad toolsNo: Counts likes, not enquiriesBoosting posts yourself
Google Search and Meta run as one planYes: One plan, one reportAxenor ConsultingPartly: Creative onlyAI ad toolsNo: Meta onlyBoosting posts yourself
Creative made and tested in variationsYes: Hook, visual and call to actionAxenor ConsultingPartly: Variations, no test planAI ad toolsNo: One post at a timeBoosting posts yourself
Landing page checked against the adYes: Before launchAxenor ConsultingNo: Not coveredAI ad toolsNo: Traffic goes to your profileBoosting posts yourself
Optimised every weekYes: Every seven daysAxenor ConsultingPartly: You run itAI ad toolsNo: Set and forgetBoosting posts yourself
Reported on cost per enquiryYes: One number that mattersAxenor ConsultingPartly: Their dashboardAI ad toolsNo: Likes and reachBoosting posts yourself
Ad accounts in your nameYes: AlwaysAxenor ConsultingPartly: Check the termsAI ad toolsYes: YoursBoosting posts yourself
Lowest monthly costPartly: A retainer, plus your ad spendAxenor ConsultingYes: A subscription, plus spendAI ad toolsYes: Only the spendBoosting posts yourself

Questions, answered.

Straight answers, before you book the audit.

What does Axenor Consulting do for Google and Meta ads?

We run the whole account: conversion tracking first, then Google Search and Meta campaigns built as one plan, ad creative in variations, landing pages checked against the ads, weekly optimisation, and reporting on cost per enquiry.

How much should I spend on ads?

It depends on what an enquiry is worth to your business. The audit starts there: we work out a target cost per enquiry, then set a budget that can reach it.

Why do you set up tracking before running any ads?

Without it, the platforms optimise for clicks and likes instead of enquiries, and nobody can say which euro worked. So nothing spends until every enquiry can be counted.

Google or Meta: which is right for my business?

They do different jobs. Google Search catches people already looking for what you sell; Meta puts you in front of buyers before they think to search. We run them as one plan.

Do you make the ad creative?

Yes. Hooks, visuals and copy are made by our team in variations, and the account decides which one works, not a meeting.

Who owns the ad accounts?

You do. Campaigns run in ad accounts in your business's name, and we work inside them with access you control.

How soon will I see results?

Search campaigns can bring enquiries in the first weeks. Meta needs time to learn who converts. We judge each campaign on cost per enquiry once there is enough data to be fair, not after two days.

How often do you optimise the campaigns?

Every week. Budget moves to what converts, wasted searches are blocked, and the report follows the same week.

Do you also run our social media?

Yes, as a separate service run by the same team, so your ads and your posts work from one plan. See social media.

Still deciding? The audit shows where your budget leaks today and what to run instead.

Wasted spend is a choice.

Get an account audit: where the budget leaks, what tracking misses, and what to run instead.

6 connections

Analytics, tag manager, both ad accounts, calls and messages, and booked calls. All wired before launch.

3 variables

Hook, creative and call to action ship in variations, and the account decides the winner.

7 days

Between optimisation passes. Budget moves to what converts, and the report follows the same week.

Plain numbers before any retainer.

More from the same team.

Every service is run by the Axenor Consulting team, so what we build and what we grow works from one plan.